Video Game Software Industry's Future Gives Opportunity to Hosting
Posted by Matt Carroll on Mon, Jun 29, 2009 @ 11:38 AM
The Video Game Software industry is a low concentrated market with major companies involved. But, we cannot only speak of the Video Game Software industry alone when involving data centers as well. Data centers provide services to all industries and games that involve internet access. The gaming market is one that looks to increase in the coming years and provide opportunities to other industries.
Each company is trying to compete against each other by giving a unique gaming experience with each one of its products. Games have come a long way from Pong and
Space Invaders and now, games are interactive and visually fascinating. The gaming industry is also able to introduce advanced and multiple use technology to not only be cost effective entertainment system for a household, but also give the world a closer, hands on view of the latest technology. Within recent years, high speed internet access has played a key role in expanding the gaming experience for gamers which in turn provides a bright future for gaming servers and data centers. The expansion of the gaming experience benefits the gaming industry and many technologically related industries as well.
The use of the internet in gaming has changed the industry for the better. According to the GIA (Global Industry Analysis), the Video Game industry alone will reach close to 92 billion by the year 2015. Players are now able to interact with other players around the world. The MMOG or multi-player gaming concept has become a phenomenon in Internet cafes and a growth in East Asian, Japanese and European markets. Also, the advancement of PDA's, smart phones and Iphones have also led to the increase of wireless/mobile gaming. And many mobile phone providers have not made a transition into hardcore gaming which leaves a market open for the future. The market is not only expanding globally, but also in age range. Mature adults and women are accessing online gaming such as puzzles or trivia.
A trend within recent years provides another opportunity for the Video game software industry. Social networking sites have risen astronomically within the last 5 
years. With advancement in technology, a possibility in gaming can be user generated content based on the wants of the gamer. With this kind of technology, it also provides opportunity for advertisers within games to concentrate their products to certain users. This then generates a cash flow which could lead to companies offering users a chance to play the latest games through high speed servers. This is not possible at the moment because of the speed of home computers and slow servers, but an opportunity for data centers to prepare for such an influx.
Currently, the United States and Europe dominate more than half of the world's video game software market. This rising industry is affecting the Video Game Console industry with a slow decline in growth within the recent years. Increase in innovation in graphics, picture resolution and ability for DVD and Blu-ray playback have given the industry a spark in growth and keeps the interest of gamers for now. Recently, Microsoft has released Project Natal which will provide the gamer a wireless and controller free experience. This could provide a boost in the video game console market and establish the market as necessity in a gaming experience. 
It is a very exciting time within the gaming industry despite the current economic downturn. Data Centers and hosting companies including New England Data Services are providing the uptime and reliability required for users to have the uninterrupted experience of online gaming. It has become apparent that online gaming organizations will be relying heavily on data centers and hosting provider's services in the future.